Challenge

The Nashoba Valley Chamber of Commerce is a nonprofit business advocacy and economic development organization. They had recently merged with a neighboring Chamber, increasing their membership to over 650 businesses and 6,800 employees in the region. This merger necessitated expansion from within the organization to meet the needs of the community. The Chamber wanted to maintain and grow membership by increasing program activity and visibility in conjunction with their geographic expansion. 

Solution

The Chamber asked Keswick Consulting to create and implement a strategy that would increase their involvement both at the municipal and state levels. This strategy included the development of a Public Policy Committee and an expansion of infrastructure within the Chamber. The Committee became responsible for holding monthly member meetings with relevant state leaders as guest speakers, as well as quarterly Public Policy Forums open to the public. The Committee has taken stances on political issues affecting the businesses it represents and has asserted these views at its annual Beacon Hill Day, where business owners meet and speak with their legislators at the State House. 

Results

With the help of Keswick Consulting, the Nashoba Valley Chamber of Commerce has dramatically increased their activity and visibility at the municipal and state levels. They have secured guest speakers such as gubernatorial candidates Charlie Baker and Martha Coakley, candidate for Lieutenant Governor Karyn Polito, Secretary of Transportation Richard Davey, and State Auditor Suzanne Bump to name a few. They recently held their second annual Beacon Hill Day which is integral in conveying the needs of business owners in the region. Through these avenues, the Chamber has continued to expand, better serve and better inform its members about issues that affect business owners and economic development in their community.